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Why FlexiFuse


Why does the world need another fusible web interfacing? Isn’t what’s already available enough? These are the questions we asked ourselves in the years leading up to FlexiFuse.

For six years, we tried every fusible on the market (you name it, we’ve tried it), but as self-proclaimed perfectionists, we couldn’t settle for a subpar product…we wanted a fusible that wouldn’t gum or break sewing machine needles, that wouldn’t fall off our project between the ironing station and our sewing table, that wouldn’t have gaping holes and uneven coverage! We questioned our sanity – maybe we couldn’t have everything that we wanted in a fusible…maybe we couldn’t have our cake and eat it too!

But cake that you can’t eat is overrated. So we picked up our fork, and developed a fusible web that guarantees smooth stitching, no needle gumming, durability, pliability, consistency, precision, and of course, it’s paper-backed (Applique is already a labor of love). We ran strength, durability, cutting, chemical, and user tests to hone and perfect our formula.

But we don’t just sell FlexiFuse; we use it every single day. It’s already a favorite of seasoned stitchers, longarm quilters, and applique enthusiasts. Of course, this was no surprise to us—after all, it was curated and developed by quilters, for quilters. We just released this fusible web at Quilt Market and Festival in November 2018. Thousands of quilters made an applique block with FlexiFuse, and were delighted with the fusible’s soft hand, lightness, and strength.